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What It's All About

Will I Make Money?

Where Do I Start?

Good Website Content

Optimized Hypertext™

Good Website Design

Tools to Help You

Website Hosting

Publicizing Your Site

Book Self-Publishing

Travel Guidebooks

Book Contracts


Site Index




What Makes a
Good Writer's Website?

Content, info and navigation design, publicity, links, search engine ranking and word-of-mouth.
And especially Optimized Hypertext™.

Quality Content
Optimized Hypertext™ that is helpful, accurate and entertaining. Maps and diagrams that allow readers to visualize. Images that are not only beautiful, but pertinent. Advertisements that pertain to readers' needs, preferences and budget. Easy to say, but...

Information design
Not just facts, but guidance carefully designed to educate readers with the information and opinions they want and need.

Navigation design
Conservatism is a virtue here. Make it simple, easy and intuitive. Use what's already familiar. Don't make readers learn a new or complicated system. Cool is out. Plain is in.

In the Internet Age, publicity is doubly important. Readers can't use your site if they don't know it's there. How will they learn about it?

Links: Inbound & Outbound
Completely different? Not always. Both inbound and outbound links are not an after-thought, but crucial elements in website success.

Search engine ranking
Showing up on the first few pages of search engine results is essential for success. But how can your site be among the top 10, not the bottom 1,000,000?

Word of mouth
The best publicity for a website is the best for a book, a magazine, a movie, a restaurant, a destination: good old word-of-mouth. How do you get it?

NEXT: Where Do I Start?

Previous: How Do I Get Paid?

Your Audience

What Makes a Good Website?

Your Website's Design

Good Information Design

Good Navigation Design

Good Page Design


Do It Yourself or Hire a Web Designer?

How to Find a Web Designer


Site Index

Tom Brosnahan