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you write a travel story or guidebook, you're
not writing for yourself, you're writing
must be careful to write what they want
to read, not what you want
course, the easiest situation is when
you and your readership like the same
things, but that's not always the case.
Usually readerships are fairly broad,
and include a spectrum of likes and
Don't write about a vigorous backpacking
trip you've taken and submit it to the
AARP Magazine. Retired travelers probably
don't go on long, vigorous backpack trips.
This absurd example is just to demonstrate
the point. Knowing your readership is
usually not quite so easy.
If you write about restaurants for a publication
read predominantly by young people, be
sure to include information on vegetarian
dishes, as vegetarianism is an increasingly
popular way of life. If you write about
Europe for Americans, mention something
about smoking, as most Americans are no
longer used to encountering smoking in
public places, and in Europe smoking is
more common. Whether you are a vegetarian
or not, whether you smoke or not, you
must be aware of these things because
your readers will want to know.
I once wrote an article on "Skiing in the
Golan Heights" for the New York
Daily News. I was not a skier at the
found out from skiing friends what skiers
wanted to know, I researched slopes,
moguls, powder, corn snow, gladed trails,
etc. and I wrote about skiing in Golan
as though I were a skier because I knew
my readers would want to know.