Linear Text

Hypertext

Organization: linear

Organization: information "cloud"

"Start at the beginning, and when you come to the end, stop."

Text "begins" with any "text object" and ends with any other

Reader reads as you ordered it

Reader follows own course through the "cloud"

Continuous, serial

Discontinuous, parallel

Written for humans

Written for humans & search engines

Keywords irrelevant

Keywords crucial

Discursive, entertaining

Trenchant, informative

When writing, consider the reader

When writing, consider the reader & Great God Google

Traditional paragraph structure & sentence length

Short "sentence paragraphs," bullet points, short lists