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Quality Website Content

What makes website content desirable to visitors?

In order of importance:

1. Relevance
Internet users are looking for answers. It's up to you to determine what questions they are asking and what is the best answer.

What you want to tell them is not necessarily the same as what they want to know.

Tell them what they want to know, not what you'd like to tell them!

2. Accuracy
The Internet is flooded with information. Accurate information is expensive to research, gather, confirm and organize. Much Internet information is cheap, and thus inaccurate. Many website developers do not understand the value of accuracy. Spend the effort, time and money to gather high-quality information and you will have an advantage.

3. Optimal Content
Not more, not less than the user wants to know. In a large, broad audience, there is no simple answer to the question "What is 'optimal'." But with Optimized Hypertext™ you can layer the information so that users can drill down to the depth of information that's right for them. More...

4. Intuitive Navigability
We've all spent time on websites that have lots of information, some of which we want, but it's difficult to find. As with Relevance, organize the information in a way that makes sense to the visitor, which may be quite different from the way that makes sense to you. More...

5. Aesthetics
For many website designers, especially those who've crossed over from print publications, attractive graphic design is paramount. To web users in search of answers it is relatively unimportant, and in many cases irrelevant.

Web users are on a quest for answers, not a leisurely read. Aesthetics are important, but less important than almost everything else, so don't spend a lot of time and money designing a super-cool beautiful site.


Information Design

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What Makes a Good Writer's Website?

What's Your Platform?

Who is Your Audience?

What's the Purpose of Your Site?

Blog vs Website

All About Content

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Tom Brosnahan