What makes website content desirable to visitors?
In order of importance:
1. Relevance
Internet users are looking for answers. It's up
to you to determine what questions they
are asking and what is the best answer.
What you want to tell them is not necessarily the same as what they want to know.
Tell them what they want to know, not what you'd like to tell them!
2. Accuracy
The Internet is flooded with information. Accurate
information is expensive to research, gather,
confirm and organize. Much Internet information
is cheap, and thus inaccurate. Many website developers
do not understand the value of accuracy. Spend
the effort, time and money to gather high-quality
information
and you will have an advantage.
3. Optimal Content
Not more, not less than the user wants to know.
In a large, broad audience, there is no simple
answer to the question "What is 'optimal'."
But with Optimized
Hypertext™ you can layer the
information so that users can drill
down to the depth of information
that's right for them. More...
4. Intuitive Navigability
We've all spent time on websites that have lots
of information, some of which we want, but it's
difficult to find. As with Relevance, organize
the information in a way that makes sense to
the visitor, which may be quite different
from the way that makes sense to you. More...
5. Aesthetics
For many website
designers, especially those
who've crossed over from print publications,
attractive graphic
design is paramount. To web users in search of
answers it is relatively
unimportant, and in many cases irrelevant.
Web users are on a quest for answers, not a leisurely read. Aesthetics are important, but less important than almost everything else, so don't spend a lot of time and money designing a super-cool beautiful site.
What Makes a Good Writer's Website?
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